Insights you can use.
Clarity when it matters.

Research-driven strategy to clarify focus, sharpen your story, and make confident growth decisions.

Hi, I’m Brenna.

I help leaders at growing companies make high-stakes decisions about focus, positioning, and growth, grounded in real customer & market understanding.

For 15+ years, I’ve worked with startups, scale-ups, and established brands during moments of transition, bringing clarity to who they serve, how they compete, and how their story holds together. If you’re wrestling with questions like these, that’s where I come in.

Focus your reach

Who are our best-fit
customers, and how do
we find more of them?

Design with purpose

How do we make sure
our brand stands out for
the right reasons?

Own your message

What is our story, and how do we tell it clearly & consistently?

Sustain momentum

What kind of marketing
leadership do we need
to keep pace?

Capabilities

Audience insight & segmentation

The foundation for focus, buyer clarity, and confident growth decisions.

Quantitative and qualitative research, persona development, and segmentation surface what truly drives your ideal customers. This way, your team has a clear, shared view of who you’re for and how to reach them.

Brand strategy & positioning

Direction-setting work that defines how a company shows up, competes, and earns trust.

Clarify what your brand stands for and test it with the right audience, whether it’s enterprise B2B, B2B2C, or consumer, so that you can have confidence that what you stand for stands out.

Creative and UX testing

Fast, evidence-based learning to reduce risk in messaging, positioning, and experience.

Evaluate your content and experiences to see what’s resonating and what’s missing, augmenting analytics to drive understanding and sharpen performance.

Fractional marketing leadership

Embedded leadership to turn strategy into momentum during periods of change.

As an interim or part-time marketing leader, I can step in to shape strategy, manage agencies, guide teams, and get things done. I’ve led a 15-person team across creative, strategy, and analytics, delivering clarity and results through change.

Selected work

Fintech

Why should buyers choose us when others look similar?

Aligned product, marketing, and sales around a shared view of the audience, enabling faster, more successful product launches, through foundational audience definition, segmentation, and journey mapping.

Insurance

How do we focus on the most profitable customers?

Improved media efficiency and creative performance by combining audience research with marketing attribution data – lowered acquisition costs while increasing conversion.

Retail

Where will our next phase of growth come from?

Unlocked a new revenue stream by identifying the next high-growth product category though combining digital ethnography with historical sales data.

Publishing

Who is tomorrow’s buyer, and why do they buy?

Drove B2B expansion and reshaped go-to-market strategy by surfacing unmet buyer needs in foundational ideal customer profile research.

Enterprise SaaS

Where do we focus without limiting opportunity?

Clarified an ideal customer profile that had been too broad and anecdotal using segmentation and market analysis to create a tiered framework and prioritization.

Home

Which positioning do we commit to?

Accelerated alignment across stakeholders by introducing the customer’s voice into positioning decisions, building shared confidence and increasing the pace of decision-making.

  • "Brenna's research transformed our approach to the B2B market. Expect a true strategic executive who delivers both high-level vision and tactical execution. You'll consistently get more value than anticipated, and in the most delightful way possible."

    VP Revenue, Publishing

  • "I’ve never seen someone do what she does with the actionability of insights and impact to our broader organization. Brenna is a critical influencer and strategic leader."

    VP/GM, Insurance

  • "Brenna approaches ambiguous, complex problems with thoughtful rigor and comes up with solutions that move the business forward."

    VP Strategy, Retail

  • "I can’t think of anyone who’s had as much impact as quickly."

    Group PM, Fintech

  • "Brenna has been able to drive impact big and small, directly and more systematically. She gets her hands dirty with talking points and landing pages to drive immediately attributable impact, while surfacing macro insights that strengthen the strategic foundations for our bigger bets as a business."

    CMO, Insurance

  • "Understanding these things about our audience, pain points and roadblocks that we didn’t know were there, helps us very quickly change how we’re going to market."

    CMO, Publishing

  • "Brenna is a fantastic research partner. Her ability to focus on the core business needs and engage independently with stakeholders allowed me to fully focus on other projects, knowing she’d deliver expertly. She will always get my wholehearted recommendation!"

    Head of Research, Consumer Fintech

Need sharper insight and clearer strategy? I’d love to hear what you’re working on.

Let’s get in touch. Please complete the form here or shoot me an email. Brenna@hayleenconsulting.com