Insights you can use.
Growth you can measure.

Research-driven strategy to reach more of the right people, stand out in your market, and make better decisions, faster.

Hi, I’m Brenna.

I help growing companies like yours figure out who you’re really for, how to reach those people, and what to say when you do.

For 15+ years, I’ve worked with startups, scale-ups, and household names to shape smarter marketing, clearer messaging, and stronger customer connections grounded in real research, not guesswork. If you’re wrestling with questions like these, that’s where I come in.

Focus your reach

Who are our best-fit
customers, and how do
we find more of them?

Own your message

How do we make sure
our brand stands out for
the right reasons?

Design with purpose

Is our messaging and
creative working the way
we think it should?

What kind of marketing
leadership do we need
to keep pace?

Sustain momentum

My services

Audience insight & segmentation

I use quantitative and qualitative research, persona development, and segmentation to surface what truly drives your ideal customers. This way, your team has a clear, shared view of who you’re for and how to reach them.

Brand strategy & positioning

I help you define what your brand stands for and test it with the right audience, whether it’s enterprise B2B, B2B2C, or consumer, so that you can have confidence that what you stand for stands out.

Creative and UX testing

I evaluate your content and experiences to see what’s resonating and what’s missing, augmenting analytics to drive understanding and sharpen performance.

Fractional marketing leadership

As an interim or part-time marketing leader, I can step in to shape strategy, manage agencies, guide teams, and get things done. I’ve led a 15-person team across creative, strategy, and analytics, delivering clarity and results through change.

Selected work

Fintech

Aligned product, marketing, and sales around a shared view of the audience, enabling faster, more successful product launches, through foundational audience definition, segmentation, and journey mapping.

Insurance

Improved media efficiency and creative performance by combining audience research with marketing attribution data – lowered acquisition costs while increasing conversion.

Two-sided marketplace


Unlocked a new revenue stream by identifying the next high-growth product category through combining digital ethnography with historical sales data.

Publishing

Drove B2B expansion and reshaped go-to-market strategy by surfacing unmet buyer needs in foundational ideal customer profile research.

Retail

Strengthened omnichannel campaigns with shopper-driven brand strategy: identified hero products, refined positioning, and highlighted key differentiators.

Home

Informed go-to-market strategy with deep insight into the renovator journey using multimodal research including in-person groups, survey with advanced analytics, and creative exploration.

  • "Brenna's research transformed our approach to the B2B market. Expect a true strategic executive who delivers both high-level vision and tactical execution. You'll consistently get more value than anticipated, and in the most delightful way possible."

    VP Revenue, Publishing

  • "I’ve never seen someone do what she does with the actionability of insights and impact to our broader organization. Brenna is a critical influencer and strategic leader."

    VP/GM, Insurance

  • "Brenna approaches ambiguous, complex problems with thoughtful rigor and comes up with solutions that move the business forward."

    VP Strategy, Retail

  • "I can’t think of anyone who’s had as much impact as quickly."

    Group PM, Fintech

  • "Brenna has been able to drive impact big and small, directly and more systematically. She gets her hands dirty with talking points and landing pages to drive immediately attributable impact, while surfacing macro insights that strengthen the strategic foundations for our bigger bets as a business."

    CMO, Insurance

  • "Understanding these things about our audience, pain points and roadblocks that we didn’t know were there, helps us very quickly change how we’re going to market."

    CMO, Publishing

Need sharper insight and clearer strategy? I’d love to hear what you’re working on.

Let’s get in touch. Please complete the form here or shoot me an email. Brenna@hayleenconsulting.com